After a four-year absence from the big screen, is back in his latest adventure. Daniel Craig once again dons the tuxedo and icy stare of James Bond as he once again attempts to preserve his country and a scrap of his own soul, if possible.
After the outstanding Casino Royale and the disappointing Quantum of Solace , with the intriguingly named Skyfall measure up? Remember Me. All Rights Reserved. Inside Redbox is an independent website and is not affiliated with Redbox or Coinstar. Home Redbox Codes Membership. New to Inside Redbox? Finally, explaining how well the film was received by both audiences and critics of all ages will be a key advertising position to help sell the DVD.
Marketing Plan pg17 Advertising Program Objective Through advertising we will promote DVD sales and differentiate the DVD purchase from pirating, renting, and other competing films on the market. Marketing Plan pg18 Advertising Strategy The TV spot will open with action-packed scenes from the movie.
Licensing Absolut Vodka would be a smart choice for licensing because thus far the spirits industry is untapped with regard to licensing and sponsorships. Skyfall has beer and champagne sponsors, but no Vodka and we all know Bond likes his Vodka martinis. Approved outlets for such advertising are in men's interest magazines. Marketing Plan pg22 Advertising Strategy Marketing Plan pg23 We will use this and other resources to push promotion of the Skyfall DVD.
Trade Objectives To increase trade incentives in order to gain distributor support in the form of valuable store position, employee recommendation of product, accurate stock updates, and ideal space for point of purchase displays with the ultimate goal of increasing sales.
Marketing Plan pg27 Premiums Our featured premium will be USB drive that is a recreation of the radio in the film. This premium will only be available only in the Skyfall Special Edition along with the crystal replica gun and film cell still. For DVDs purchased through Amazon we offer a special pen as a premium. This will be low cost to produce but will add enough incentive to sell Skyfall over other DVDs through Amazon.
Blu-ray editions will come with DVD and Ultraviolet versions. This up sale will makes it possible to sell Blu-ray to those that have not yet purchased a Blu-ray player. Consumer Promotions Marketing Plan pg28 Sweepstakes The sweepstakes will be advertised on packaging, point of purchase displays, TV spot and through online resources.
Each DVD will come with instructions on how to register. Instructions will also be available online. Running a Sweepstakes will allow us to gain contact information of those who have shown an interest in James Bond.
This information will allow us to be able to contact these fans with new product information for this movie and movies to come. The sweepstakes will run for three months after the DVD release, which would be through June 19th.
The packaging will have a sticker with sweepstakes details, including a clearly stated expiration date, that will be removable after the sweepstakes runs to minimize confusion. After the sweepstakes is over one winner will be randomly selected for a round trip flight to London on Virgin airlines where they and a guest will stay at the Dorchester for seven nights. In addition, the winner will receive a three course dinner for two at Alyn Williams at The Westbury and a suit or evening gown from Harrods.
ROI The sweepstakes registrations will provide contact information of potential consumers. Being able to track sweepstakes registration will allow us to see where James Bond fans are located. It will also give us access to phone, email, and residential information that we can use to increase marketing efficiency.
By comparing DVD purchases in the sweepstakes period to those before we can measure effectiveness of this program. In addition, we will have discounts offered through our partnership with Coke Zero. This will be available during the 5th week of sales.
Consumer Promotions Marketing Plan pg30 Website The website will be a useful tool to give information to consumers and generate interest in purchasing DVDs. It will include details of our products and promotions and will also be interactive. The Website will also function as the location to register for the James Bond Getaway. Special website for DVD release ROI We can track the number of unique visits to the site and can measure increases and decreases compared to timing of our various advertising and promotional strategies to help determine their effectiveness in generating awareness.
Consumer Promotions Marketing Plan pg31 Social Media Program Overview We will implement a social media program prior to theatrical release to connect with fans and remind them of the DVD release date by updating them with exclusive insight and discussions asking fans about their favorite scenes or favorite bond gadget and those that enter our Bond getaway contests will be invited to join our social media pages.
Facebook Facebook will be used as a means to keep consumers involves in our DVD launch and to increase their interest in purchasing the DVD. We will use status updates to display products and increase awareness of upcoming events, contest, and promotions. Status updates will redirect visitors to external website and we will include updates with exclusive content leading up to DVD release date. We will post pictures of our special packaging and premiums, snapshots of deleted scenes and special features, our Skyfall Skydive event and any other interesting Bond related gadgets or events.
A green screen will be setup in front of a camera that will allow users to recreate the iconic James Bond gun barrel sequence. Customers will get to upload and share the clip with their friends on Facebook and Twitter. In any of our point of purchase location stores with available TVs for store display purposes Skyfall will be playing on the screens to promote DVD purchase.
Slotting allowance will be given to stores that place our DVDs as inventory and allow room for special displays at store entrances. Marketing Plan pg34 Point of Purchase We will invite many media outlets, new channels, newspapers, magazines and blogs to our stunt event. The plan is to have a Skyfall Skydive with professional skydivers dressed in Bond-like attire.
We will team up with Red Bull whose recent stunts have gained much viewership. Many people will be able to view it through a live simulcast online. Along with jumpers we will drop Skyfall special edition DVDs off a building with mini parachutes so people below can catch them. Once in Skyfall, the contestants must find the hidden door that leads them out of the house and under the moor to the chapel where the final crucial scene of the film takes place.
The last team there is eliminated. Along the way the contestants get to use Bond gadgets and drive Bond cars to complete the missions. These elements make the source credible but also prove it has a large reach. The show is also produced by Sony Entertainment Television and Sony was a major producer for Skyfall meaning there could be interest for mixing the products and creating a Bond themed episode of The Amazing Race.
This event would take place in New York and we will provide Nerf guns and ammo for the competitors to use in the match. He will then show up halfway through the flash mob in a tuxedo with a special Nerf silencer pistol and Nerf Rocket Launcher We will have a camera crew will record all the action as Bond fans get a chance to battle with James Bond himself. In addition, everyone is attendance will get a signed Skyfall DVD. The video of the event will be posted on YouTube.
Not only will this event will be a great way to increase publicity and therefore awareness, but it will also create hype and buzz, becoming a means of viral marketing.
We would create a Facebook account and a Twitter account to help build up buzz both before and after the event takes place. Entry must be received by date specified in offer or by prize deadline s below, whichever is sooner. Follow all entry instructions published in this offer see below.
All decisions of the judges regarding this Promotion are final and binding in all respects. Promotion begins P. EDT March 13th, and ends, A. This Promotion is void outside the 50 United States and the District of Columbia and where prohibited. Visit jamesbondgetaway. All entries become the property of the Sponsor and will not be acknowledged or returned. Limit one entry per person for the entire Sweepstakes. The one entry per person maximum will be strictly enforced. Forgedentries, altered entries or entries obtained other than as set out in these rules will be void and ineligible.
All entrant information, including e-mail addresses, is subject to the respective Privacy Policy of the applicable Sponsor. There will be one 1 prizewinner. All menus determined by Sponsors in their sole discretion.
Winner must complete the trip by March 13, , or prize will be forfeited. Trip must be booked at least thirty 30 days prior to departure and may be subject to certain other restrictions, including without limitation blackout dates. Travel must be round trip. Sponsors will determine airline and flight itinerary in their sole discretion.
No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Appendix B pg1 All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals not listed above, personal training, in-room charges e.
Travel companion must be eighteen 18 years of age or older as of the date of departure. Travel companion must travel on same itinerary and at the same time as the winner. Travel restrictions, conditions and limitations may apply.
Sponsors will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Winner is responsible for all and any damages to the car. Sponsor will not assist, pay for or be liable for any issues or misconduct related to use of the car. The odds of winning this Promotion depend on the number of eligible entries received. No prize or any portion thereof is transferable or redeemable for cash.
Any portion of the prize that is not used is forfeited. No substitutions for prize except by Sponsor, in which case a prize of equal or greater value will be substituted. Affidavits and releases must be returned within five 5 days from the date that Sponsor first tries to notify the potential winner.
By entering, you agree to cooperate reasonably with any such background check.
0コメント