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Liane Cassavoy. Liane Cassavoy is a former freelance contributor to Lifewire who has been reviewing and writing articles about smartphones since Twitter LinkedIn.

Updated on September 28, Tweet Share Email. Android Switching from iOS. What is the difference between a BlackBerry phone and an Android? What is a BlackBerry OS phone? Was this page helpful? Thanks for letting us know!

Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Tell us why! More from Lifewire. A Guide to Blackberry Internet Service. So at that point, BlackBerry was just dominating the US market. Narrator: So, with all those contracts and dollar signs, the company had nothing to worry about, right?

Steve Jobs: The problem with them is really sort of in the bottom 40 there. It's this stuff right here. They all have these keyboards that are there, whether you need them or not to be there. What we're gonna do is get rid of all these buttons and just make a giant screen.

A giant screen. Hartmans : The iPhone was something consumers had never seen before. The iPhone was a full-touch-screen device, and that was a huge leap in innovation at that point for the mobile industry. BlackBerry was still using physical keyboards at that point. It just signed its death warrant. BlackBerry didn't view the iPhone as competition since it didn't cater to the business market.

So it carried on, business as usual. The Storm was reviewed and trashed by critics, who said it was "a definite letdown because of the phone's sluggish performance and bugginess. And, very simply, people just didn't wanna give up their keyboards.

So, for a while, BlackBerry was fine. But RIM underestimated how quickly the smartphone market was changing. There was a new updated iPhone every year, and other smartphones, like the Motorola Droid, began to hit shelves.

RIM tried to keep up. It rolled out innovative new devices, like the PlayBook tablet and Torch, but the devices were not well received. The PlayBook even shipped without an email app, which made it useless to BlackBerry's business-minded customer base.

In June came BlackBerry's death rattle with the release of the iPhone 4. Soon after its release, Apple's phone sales surpassed BlackBerry for the second time. But this time, they stayed there. Hartmans: BlackBerry was slow to change. Its company ethos was built around designing a great product that just worked and iterating on it very slowly.